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Fairy Tales, Dolphin Trainers & Storytelling for Influence
I love stories. It helps us to link concepts, remember messages and adds a bit of escapism to our day. We all remember the story of the...
Jacqueline Leou
Nov 21, 20233 min read


Scaling the Great Wall: Social Selling to China
I have a confession. I’m addicted to C-dramas. (That’s Chinese television dramas to the uninitiated.) The protagonist of the latest drama...
Jacqueline Leou
Nov 17, 20233 min read


Qantas: Turbulent Times
Social Media's Double-Edged Sword Almost 12 years ago, I returned to Australia after a year-long stint in London. Source: Qantas The...
Jacqueline Leou
Nov 4, 20233 min read


How often do you think about the Roman Empire?
This is not a trick question. Source: Crew In September 2023, #RomanEmpire went viral over social media, amassing over 1.2 billion views...
Jacqueline Leou
Oct 23, 20233 min read
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